Companies constantly look at new market entry opportunities as a way to generating rapid growth, diversifying their portfolios, and preempting competition—and, occasionally, secretly satisfying their entrepreneurial spirit. Starcell Biotech has helped numerous clients expand their market reach, be it venturing into new geographies, serving new customer segments or launching new products and services. We can help you too.
Measuring the risks and benefits of new market ventures can be a daunting task for valid reasons. There is no shortage of tales of flawed business cases and execution failures, but, by the same token, many organizations have enjoyed remarkable success by turning new market entry into the cornerstone of their growth strategies.
In addition to providing advice on the merits of new market entry, Starcell Biotech often remains involved throughout the process, helping clients develop and execute their new market entry plans.
A typical Market Entry Model looks like –
